Adriana Rivero
Head of Marketing
Adriana Rivero joined HMC Capital in 2022 and currently serves as Head of Marketing, overseeing the firm’s positioning, communications, and brand strategy across key markets.
She has more than 15 years of marketing experience, including 12 years in the financial sector. Before joining HMC Capital, she worked at Credicorp Capital, where she led brand positioning and marketing initiatives for Chile, Colombia, Peru, Panama, and the United States. Earlier, she worked at Sura Peru, leading positioning and communication strategies, including public relations, digital marketing, digital transformation projects, and customer experience improvements for the pension fund and wealth management businesses.
Adriana holds a degree in Industrial Engineering and an MBA from IE Business School.
